Crafty Business

How to sell crafts and digital art and become profitable in just a few weeks

Hi there! I’m Ilyssa from Domestic Heights.

I remember the day I decided to quit my corporate job so vividly. I was sitting at my desk having gotten off yet another call about the same exact thing that had not made any progress in the entire 6 months I had been out. 

I had just returned from maternity leave after my second baby and in this exhausted haze, I thought about what kind of example I was being to my kids. Is this the kind of professional experience I wanted them to have when they grew up? Did I want them to waste away in uninspired, unproductive misery?

The answer was obvious and a week later I quit. While it seemed like an abrupt ending, in retrospect, it had been brewing for quite some time. It just took me a while because I had sunk so much into my career from two masters degrees to  15 years of a slow and deliberate climb through the corporate trenches. 

I knew I wanted to start something creative on my own. 6 month of meandering business development followed. I didn’t expect it to happen over night but trying to start something from nothing on my own made my corporate career look like a breeze.

The problem was I had a hard time translating some of those theoretical concepts and big corporate experiences to something that was manageable yet effective for a single person.

In the past 3 years, I managed to overcome some of those initial hurdles. I have scaled multiple creative ventures from nothing to profitable 200k+ page views per month web based businesses in a matter of months. I don’t have staff, I don’t have a virtual assistant and I don’t have a marketing team. I do it all myself. Oh, I even squeeze in digital marketing consulting on the side.

I see so many creatives out there with lack luster careers, growing increasingly frustrated by their outlooks professionally. I’m grateful I had the opportunity to quit my job but I recognize this isn’t the case for most people. I understand so much of your identify, not to mention financial security is tied to that job. 

That is why I created this course. Crafty Business incorporates all the things I’ve learned in my corporate career and ties it together with some tactical advice on how to start that creative business you’ve always wanted.

No, this isn’t some month’s salary costing e-course that promises you fame and fortune like the small handful of lucky past students that started half a decade ago and now are making 7 figure incomes blogging about blogging.

Crafty Business pulls from my MBA from a top 10 program in the US, decade long experience in developing product, marketing experience for managing multi-million dollar product lines and most importantly, experience using consumer level tools and platforms like Etsy to grow a creative business.

I want you to be able to just start that side business and grow it without leaving the comforts of your current job or career.

Here is a little proof point:

A few months ago, I decided to run a little experiment on Etsy... I opened a flower templates shop:

I turned it into a profitable source of income in just a couple of months:

No, it’s not a salary replacement (yet). But I don’t have to maintain it at all and it’s a few hundred dollars extra I wouldn’t have otherwise. I literally set it up, checked on it for the first few weeks (15 mins per week) and let it run. I get a few customer inquiries a week that require at most 5 to 10 minutes.

The most amazing part of this whole experiment was all the things I’m selling here I give away for free on my site! 

How did I do this? Well, that’s exactly what I go over in Crafty Business.

Ready to turn your hobby into a profit?


For a limited time, get the Crafty Business eCourse and get started today: 

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Sell Smarter.

Don’t get overwhelmed with selling crafts online, tackle tech challenges, get up and running faster, and set yourself on the path to success

Just imagine if you could...

Turn your crafting hobby into a business doing what you love to do.

Sell your handmade goods online beyond just friends and family.

Support your family with flexible supplemental income.

Start your Crafty Business today

What's Included in Crafty Business?

Plus, get this additional digital tools and resources...

Product Ideation Vault

Get the business idea brainstorming formula, vetting guidelines and the Mom Test check before you spend a dime.

Online/Offline Favorites

Save time and money with this comprehensive list of Craft Fairs registries, best online market places for handmade goods, point of sale technology recommendations and much more.

Set up Shop Technology Toolkit

Step by step instructions on how to set up your Etsy and Shopify Shops along with an easy to use product template

Numbers Psychology Secrets

Learn all the tricks behind pricing psychology and optimize your price point for extra margins.


Hot List Now – A comprehensive research report on what’s selling now.

Scale your business with more traffic

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What good is a store front with no customers?

It’s not enough to have a brilliant business idea in today’s selling ecosystem. Not only is it important to have an online presence to sell your physical and digital crafts, for many entrepreneurs, but it is also their only channel for selling.

Learn how to use platforms like Pinterest to scale your business with more traffic.

Not sure about digital marketing? 

Worried it might take too long to get any traffic?

Here’s some proof you can leverage Pinterest to drive traffic to a brand new site within weeks of launching. 

I went from 0 traffic with a brand new domain to almost 50k sessions per month a year later from Pinterest alone.

You can do this too with my extra Pinterest guide for traffic.

All the tools you need in one place

Why pay 5x the amount for separate course that teach you the same things when you can get it all one place:

Business 101 – why do some people make money selling their handmade goods and other people’s efforts just flop?

Online selling – don’t be intimidated by all the technical options out there, I’ve curated all the best marketplaces and web shop building platforms and show you step by step how to get started.

Digital Marketing – I share all my tips and tricks on how to drive traffic to net more sales.

Business operations – It’s not all about sales, it’s about running a profitable business efficiently and effectively.

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Only for a limited time…

ALL FOR $167 $49

Money back guaranteed.

If you go through the course, implement my strategies, and don’t feel like it was worth it, then you can email me within 60 days for a full refund. All I ask is that you provide some evidence that you’ve put these methods into place. Note that this course is designed for beginner creative entrepreneurs and not for advanced sellers. I am confident in the strategies that I teach but I don’t offer refunds simply because you went through the course and claim that you didn’t learn anything. This isn’t fair to me or to others. 

Hi, I’m Ilyssa, the creator Crafty Business

I’m the founder of Domestic Heights, a resource for DIY, Home Decor and Crafts. I’m also a recovering corporate worker bee now finally on my path to doing what I love – designing handmade goods.

No, I’m not some artisan that stumbled upon a business selling something I made in my garage after a decade. I don’t have a personal struggle story where I accidentally figured out that one thing that made me millions that’s like totally not repeatable for anyone else.

I do, however, have multiple graduate degrees one of which is an MBA from a top ranked program (MIT Sloan) and 15+ years building and launching multi-million dollar products for fortune 100 companies.

And I’m sharing all of that knowledge as it is applied to handmade businesses with you here in Crafty Business.

The thing is, all successful businesses sit on top of the same fundamental building blocks. I’ve broken down those fundamentals into digestible and tactical tidbits along with a targeted plan for executing on that handmade business plan.

Why am I doing this? 

Because I believe in entrepreneurship as a the keys to financial independence. I believe everyone deserves to make a living doing what they love. I believe anyone equipped with the knowledge and the right attitude can be successful. And most importantly, I believe in you.


What if I don’t have any product ideas?

Don’t worry! That’s included in the course, how to use various methods to come up with a great idea, validate it and build a strong business plan before even lifting a finger or spending a dime.

What else do I need to take the course?

The course is a series of video tutorials with accompanying slides and worksheets. It is best to use a computer or tablet to take the course.

Prototype materials are not included. Although, if you are interested making and selling cutting machine crafts, I have 250+ project templates and ideas for free on my site that you will get access to with this course.

Do you offer any refunds?

If you go through the course, implement my strategies, and don’t feel like it was worth it, then you can email me within 60 days for a full refund. All I ask is that you provide some evidence that you’ve put these methods into place. Note that this course is designed for beginner creative entrepreneurs and not for advanced sellers. I am confident in the strategies that I teach but I don’t offer refunds simply because you went through the course and claim that you didn’t learn anything. This isn’t fair to me or to others. 

What format is the content delivered?

Crafty Business consists of video tutorials with printable worksheets for the lessons. I also include the slides in printable format along with a few extra bonuses to help you get started.

Is this information all free somewhere?

It probably is somewhere across the internet. I’ve just gathered all the relevant part of my MBA, pulled out all the useful nuggets from my professional experience and put it together in the context of a creative business.

What exactly is a Creative Business?

Are you crafty or artsy? Are you always doing DIY projects? This isn’t a course about how to blog or make money on the internet generally. Crafty Business is about turning your creative inclinations into a sustainable business to provide additional income.

Do you ever update the course? 

Yes! It is always a work in progress. The seller’s eco-system is ever changing and I intend on keeping you up to date. I also intend on adding more to this beta version on how to scale your business using multiple social and technology platforms.

All future updates are included with the initial purchase. Get in while it’s still at this limited time beta version price point!

The Quick Start Handmade Business Resource Designed to Grow with You

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